Saturday, March 24, 2007

Preorder just a gimmick

I'm so disillusioned and disappointed with the practice of preordering albums in Singapore. It happened in the case of Jay Chou's and now Stefanie's. Taking a random walk around music stores, I discovered to my disgust that Ni Guang is selling at the same preorder price with the supposedly exclusive preorder gift. What, I wonder, is the point of preordering in the first place then except to make oneself more excited towards the date of release? The advertisement is so misleading and it's such a cheap tactic to include the postcards that were manufactured in surplus together with the already released album to clear stock. I feel so cheated for the second time.

scribbled at 5:29 PM